7 Things You Need To Consider Before Counting On an Automated Bid Manager
By Adam Goldberg We live in an automated world. Automation makes things easier, but easier does not always mean better. An automatic car wash is great, but doesn’t your car look much better when...
View ArticleAre you risking your profits with broad match?
Newly discovered secrets about how the engines serve your ads By Adam Goldberg Each search engine allows you to select a variety of match types for your keywords. Google and MSN provide three match...
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Is Twitter a Bona Fide Advertising Source?
By Adam Goldberg What is Twitter? You could ask 100 Tweeters that question and end up with 100 different answers. Some might say it is micro blogging. Others say it is a way to keep your ‘followers’...
View ArticleDo You Allocate Your Media Budget Optimally? ClearSaleing and Vetra Analytics...
Vertical Industry Versions of Attribution Indices Measure the Relative Influence of Each Media Source on Campaign ROI and Profit by Industry SAN JOSE, CA — Search Engine Strategies Conference, (PRWEB)...
View ArticleClearSaleing Launches New Functionality for Interactive Agencies Which...
Release 4.4 of ClearSaleing’s Advertising Analytics and Attribution Management Technology Adds 3,000 Social Media Sites and Provides a Single Interface for Campaign Creative Changes Across All Search...
View Article10 Tips for Making Your Marketing More Successful in 2010
Get a Game Plan: 10 Tips for Making Your Marketing More Successful in 2010 It seems like just a few months ago we were getting ready for the 2008 holidays, which makes it even harder to imagine that...
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Understanding Attribution
Understanding Attribution Conceptually, attribution is easy to understand. Metrics are calculated based on allocation rules. At its simplest, attribution is based on even allocation. But taking a...
View ArticleMarketingVOX: Will Google’s New Mobile Ad Format Usher in CPA on a Wide Scale?
Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed maps...
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How To Increase Click-Through Rates Using Google Seller Ratings
Google recently introduced “Seller Ratings”, which are 4 and 5 star ratings that accompany paid search ads and are based on reviews of your site aggregated from review sites all around the Web. Google...
View ArticleClearSaleing Online Advertising Study Shows Social Media and Display...
Attribution analysis shows which marketing channels may have the most influence on profit and engagement this year COLUMBUS, Ohio (Feb. 9, 2012) – ClearSaleing, an industry leading advertising...
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